Solutions · Customer insights

Know your regulars. Grow your regulars.

Plain-English monthly reports that show who your loyal customers are, who's drifting away and exactly what to do next.

Most independent businesses know their takings but not their customers. How many people visited once and never returned? Who are your top 50 regulars? Which day of the week do new customers usually come in? These answers shape smarter decisions about staffing, menus, pricing and marketing.

Star Loyalty turns the data from your loyalty programme into a clear monthly report and a short list of recommended actions — no spreadsheets, no dashboards you never log into.

What's included

  • Monthly retention report in plain English
  • Repeat-visit rate and visit-frequency trends
  • At-risk customer lists for win-back campaigns
  • Best-customer segment and lifetime value estimates
  • Day-of-week and time-of-day patterns
  • A short monthly call to agree next actions

The numbers that actually matter

We focus on a handful of metrics that link directly to revenue: how many customers come back for a second visit, how often regulars visit, how many have lapsed, and how much your best customers are worth over a year. Each report highlights what changed and why.

From insight to action

Every report ends with recommendations — a reward to tweak, a campaign to run, a quiet slot to target — and we can put them into action for you straight away through your loyalty programme and retention campaigns.

Available across Hertfordshire, Essex & central London

We provide customer insights for businesses in Hertford, Ware, Harlow, Soho, Marylebone, Fitzrovia, Covent Garden and Mayfair, managed from our base in Hertford.

FAQ

Customer insights: your questions answered

Do I need any technical knowledge?

None at all. Reports are written in plain English and we talk you through them on a short monthly call.

Where does the data come from?

Primarily from your loyalty programme — sign-ups, visits, redemptions and campaign responses. Where useful, we can also bring in data from your booking or till system.

Who owns the customer data?

You do. Your customer list belongs to your business, and it's handled in line with UK GDPR.

Can I compare performance across sites?

Yes. Multi-location operators get site-by-site comparisons so you can spot which locations are retaining customers best and share what works.

Let's talk

Ready to give customers more reasons to return?

Book a free, no-obligation consultation. We'll look at how customers find you today and map out a loyalty programme that fits your business.