Covent Garden draws enormous footfall: shoppers on Long Acre and King Street, theatre-goers heading to pre- and post-show dinners, office workers from the surrounding streets and visitors exploring Seven Dials and Neal's Yard. Many venues are busy — but much of that trade is one-off.
Star Loyalty helps Covent Garden businesses identify the guests who could return, and gives them a reason to. From pre-theatre regulars to local workers, we build programmes that turn great first impressions into repeat visits.
Capture the pre-theatre regular
Theatre lovers return to the West End again and again. A loyalty programme with pre-theatre perks — a priority booking window, a complimentary drink before curtain-up — can make your venue their go-to whenever they see a show.
Balance visitors and locals
Visitors bring volume, but locals and workers bring frequency. We help you design rewards that are attractive to repeat customers, while still welcoming first-timers and encouraging them to leave a review or join for their next visit.
Geofenced alerts and slow-day campaigns in Covent Garden
We set a geofence around your Covent Garden venue, so loyalty members who walk nearby get a timely notification on their phone: a reward ready to claim, double stamps or today's offer. On quieter days we send SMS and email campaigns to your members to bring people in when you need them most. Our clients see an average 30% increase in returning customers.
Who we work with in Covent Garden
- Pre-theatre and all-day restaurants
- Cafés and bakeries around Seven Dials
- Cocktail bars and wine bars
- Experience-led and leisure venues
- Multi-site brands with a West End site
Our loyalty services in Covent Garden
Every Covent Garden programme can include loyalty programme design, geofenced notifications that reach people as they pass, SMS & email campaigns to fill your slow days, Apple & Google Wallet loyalty cards and monthly customer insights — set up and managed for you.
