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Who we help · Sports & wellness

A loyalty programme for your padel clubgolf clubpickleball clubtennis clubsquash clubgymyoga studiopadel club

Encourage frequent bookings and reward player activity with a loyalty programme for sports clubs, gyms and wellness studios.

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The challenge

Keep players booking and members renewing.

Sound familiar?

  • Peak slots sell out but off-peak courts and classes sit empty
  • Players try you once and drift to another club
  • Turning casual bookers into members is slow
  • Members drift away at renewal time
Sports & wellness customer loyalty
Off-peak bonus+1 hour free
Book a court before 4pm today
Who it's for

Sports & wellness businesses we work with

Padel & pickleball clubs

Reward regular play and fill quiet courts.

Golf clubs & driving ranges

Fill tee times and turn green-fee visitors into members.

Tennis & squash clubs

Reward sessions, coaching and social nights.

Gyms & fitness studios

Reward class attendance and keep members past month three.

Yoga & wellness studios

Class packs, referrals and milestone rewards.

Reward the activity that grows your club

We reward what matters to you: booking off-peak sessions, bringing a new player, joining coaching or social nights, or hitting a milestone. Rewards can be free court time in quiet slots, café or pro-shop credit, or priority access to tournaments. They cost you little but keep players coming back.

Fill off-peak courts, tee times and classes

When there are gaps in the schedule, an SMS or email to your members fills them. Geofenced alerts can remind someone near the club that there's a court free at 2pm. Small nudges like these keep the whole venue busy, not just the peak hours.

Turn casual players into members

Loyalty works alongside membership. It rewards non-members for regular play, gives members extra perks, and shows you which casual players are ready to be offered a membership.

More than a loyalty card

Every Star Loyalty programme for sports & wellness businesses includes geofenced notifications, which reach members when they're close by, and SMS & email campaigns to fill your slow days. We report on the visits and revenue each campaign brings back. Our clients see an average 30% increase in returning customers.

Sports & wellness businesses we work with locally

We support sports & wellness businesses in Hertford, Ware and Harlow, and across central London in Soho, Marylebone, Fitzrovia, Covent Garden and Mayfair.

What we set up

The complete toolkit for sports & wellness.

Loyalty programmes

Branded digital stamp cards, points and tiered rewards that turn one-off visits into a habit.

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Geofenced notifications

When a loyalty member walks near your venue, their phone shows a timely nudge — at the moment they can act on it.

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SMS & email campaigns

Targeted SMS and email campaigns that bring people in on your slowest days — plus win-backs and birthday offers.

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Digital wallets

Loyalty cards that live in your customers' Apple Wallet and Google Wallet — no app, no paper, no lost cards.

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Customer insights

Clear monthly reporting on who your regulars are, who's gone quiet and what keeps people coming back.

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How it works

From first visit to loyal regular in four steps

A done-for-you process. You run your business — we build, launch and manage the programme that keeps customers coming back.

01
Discover
STEP 01 — DISCOVER

Brand it your way

We start with a short discovery call to understand your customers, your margins and what a 'regular' looks like for you. Then we design a programme in your colours, with your logo and your tone of voice — so it feels like part of your business, not a bolt-on.

STEP 02 — DESIGN

Choose what to reward

Visits, spend, referrals, reviews, off-peak bookings, trying a new menu item — we help you decide which behaviours actually grow your business, and build rewards that cost you little but feel generous to customers.

STEP 03 — LAUNCH

Set the rules & go live

We set up the digital loyalty card, QR codes for your counter or reception, staff briefing notes and launch messaging. Customers join in seconds from their phone — no app download needed.

STEP 04 — GROW

Measure and improve

Each month we review who is coming back, who has gone quiet and what is working. Then we run targeted campaigns — win-backs, birthdays, quiet-day boosts — to keep repeat visits climbing.

FAQ

Loyalty for sports & wellness: FAQs

Can rewards be linked to bookings and sessions?

Yes. We can reward bookings, sessions played, coaching, classes, socials and more, depending on what you want to encourage.

Which sports and venues do you work with?

Padel, pickleball, golf, tennis and squash clubs, driving ranges, gyms, fitness studios and yoga and wellness studios.

We already have a membership scheme. Do we need this?

Loyalty works alongside membership. It rewards non-members for regular play and gives members extra perks, which helps with conversions and renewals.

How does it help with off-peak times?

We use targeted SMS and email campaigns, geofenced alerts and bonus rewards for off-peak bookings to fill slots that would otherwise be empty.

Who else we help

We also work with

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Let's talk

Ready to give customers more reasons to return?

Book a free, no-obligation consultation. We'll look at how customers find you today and map out a loyalty programme that fits your business.

Book a demo Calculate your ROI